Who is this actually for?

Senior professionals whose reputation is already established — at moments where visibility carries real consequence. Leadership shifts, public roles, or increased exposure and attention.

How much does it cost?

Individual Sessions start at $1,700 and go up depending on depth and scope. We cover all of that on the call once I understand what you need.

What makes this different from other professional photography?

Most photography focuses on how you look. Of course that's important too, but this process focuses on whether your felt presence is recognisable — and coherent — when it matters.

Is this going to be awkward?

Being photographed is out of most people's comfort zones; but it doesn't need to be awkward. The process is designed for people who don't enjoy being photographed and don't want to perform.

What kinds of outcomes do clients actually use these images for?

Clients use these images where stakes are high — media, leadership roles, advisory positions, public profiles, and moments where trust and perception matter immediately.

How does the process actually work?

We see every shot as it happens with the camera tethered to a full screen — not squinting at the back of a camera hoping for the best. There's no mystery, no guessing, no hoping. We start knowing that most of the early frames won't be the ones. By reviewing together in real time, we refine precisely and honestly. Anything else is just guessing, and that's no way to work.

What if I don't like some of the images we create?

That's actually the goal. Being able to clearly identify what isn't you is a powerful step toward discovering what is. We expect to explore, test, and eliminate along the way. Every strong image comes from knowing why the others don't work.

Do I need to know what I want before I start?

No. Clarity is something we discover together, not something you're expected to bring.

What if I hate being photographed?

Then you're exactly the kind of person I designed this process for. Most of my clients tell me they're not photogenic, they freeze up, they've never had a photo they actually like. I welcome all of it. The entire process is built for people who aren't naturally comfortable in front of a camera — because that discomfort is real information, and we work with it rather than against it. You don't need to be good at this. That's my job.

Do you approach photographing men and women differently?

Honestly, yes — but not for the reasons people assume. Studies show over 80% of the impression someone forms about us comes from two cues: warmth and competence. Women tend to arrive pre-loaded toward over-cooking the warmth or over-correcting with a forced power pose. Most of my work with women is dialling out the performance. Men tend to arrive under-cooked, trained by cultural conditioning to act like appearance doesn't matter. My job is to hold a space where caring about how they show up isn't awkward — it's the whole point. Both groups are equally capable of brilliant portraits. They just walk in needing different things..

Less is EVERYTHING!

14 Sept

Written By jason malouin

I was just asked for MY headshots again... Aaaaand I don't really have any. I mean, I have lots of selfies on my phone. But not real ones. Hilarious, I know. But who the hell can I get to do mine? The answer: ME, of course. I mean, seriously... who else is there??

So after I finished my studio sessions yesterday, I sat down to create some for myself. {That laptop isn't one of those bullshit "look at me pretending to work" props that you see in 'personal branding' shots all the time. I'm controlling the camera.}

And what did I learn after an hour tinkering with my own expression? LESS IS EVERYTHING. It's extremely hard to do SO LITTLE. That's why most headshots are so cheesy and hollow. I call them the "grinning idiot" shots. The placeholder silhouette on LinkedIn would be better. At least then there's some freaking mystery!

It’s the antidote to those "grinning idiot" shots that you see all the time… Giant, empty smiles that convey “nice” and 'approachable'... but nothing else.

No depth. No presence. No value. No certainty. No character. No wisdom. No joy. The lights are on, but no one's home.

The thing is... if you have profile shots like that, IT'S NOT YOUR FAULT. We've come to accept this low bar for 1 reason. That's all most photographers are capable of. And so this has become a standard that most of us have had to accept.

But we've been told we need to "stand out"... Be "more visible". And so I guess photographers think that means bigger, brighter... more outrageous.

But instead of "Standing Out" I'm far more interested in being able to convey what you "Stand IN". The complexity and power of human expression shouldn;t be reduced to 😬 Being 'more audacious' to me means sharing something more present and real.

So the next time you find yourself in front of a camera (that's not mine)... DO LESS. The nuance and 'range of meaning' we all have access to will surprise you.

jason malouin

I'm originally from America, and ‘home base’ these days is Brisbane, Australia. Coming from a theatrical background, drama plays a huge role in my images... lighting / gesture / graphic elements... Mostly, I just like telling a story. ...Tom Waits once described bassist Les Claypool as having an "elastic, rubberized, plasticene approach" to his instrument... I like that. It's time for a dialogue with meaning and substance... It's time to inspire and be inspired. Have a Different Conversation...

Less is EVERYTHING!

General Enquiries & Bookings

hello@superpowerportraits.com

SUPERPOWER

PORTRAITS

Less is EVERYTHING!

What do cinder blocks and my portraits have in common?

General Enquiries & Bookings

hello@superpowerportraits.com

SUPERPOWER

PORTRAITS