Then you're exactly the kind of person I designed this process for.

Most of my clients tell me they're not photogenic, they freeze up, they've never had a photo they actually like. I welcome all of it. The entire process is built for people who aren't naturally comfortable in front of a camera… because that discomfort is real information, and we work with it rather than against it.

You don't need to be good at this. That's my job.

Honestly, yes — but not for the reasons people assume.

Studies show over 80% of the impression someone forms about us comes from two cues: warmth and competence. Those are the two levers I'm always working with in a portrait.

Women tend to arrive pre-loaded toward one of two defaults: over-cooking the warmth (a saccharine smile that reads as pleasing rather than present) or over-correcting with a forced power pose that reads as defensive. Most of my work with women is dialling out the performance… fine-tuning the signal so it reads how you really intend it to.

Men tend to arrive under-cooked. Most senior professional men have been trained by decades of cultural nonsense to pretend appearance doesn't matter. And most photographers let them off the hook too easily. My job is to hold a space where actually caring about how they show up isn't awkward or soft - it's the whole point. That's when the real work happens.

Both groups are equally capable of brilliant portraits. They just walk in needing different things.

No, not like anything you’ve done before. Photography is the output - not the work. The work is a guided process that removes performance pressure and allows the right images to emerge.

Senior professionals whose reputation is already established - at moments where visibility carries real consequence. Leadership shifts, public roles, or increased exposure and attention.

Being photographed is out of most people’s comfort zones; but it doesn't need to be awkward. The process is designed for people who don't enjoy being photographed and don't want to perform.

No. Clarity is something we discover together, not something you're expected to bring.

Connection isn’t just eye contact - it’s a felt experience.

We work intentionally with gaze, distance, angle, and presence so the person viewing the image feels like they’re having a personal encounter with you, not just looking at a photograph.

There are subtle techniques that allow your attention to travel through the lens, creating warmth, confidence, and trust on the other side.

When it works, the image doesn’t feel observed - it feels met.

Most photography focuses on how you look. Of course that's important too, but this process focuses on whether your felt presence is recognisable (and coherent) when it matters.

Honestly, it's probably best answered by the people who've been through it.

The words that come up most often are relaxed, surprising, fun… and then, surprisingly, profound. Which is a strange combination until you're in the room.

One client described it as "loose and loud and fun… like a piece of art that looks chaotic up close but starts to make sense as you step back from it."

Another said she was "totally stunned that this result was possible in such a short period of time" and that it was "one of the most profound and stunning experiences ever."

Others have described it as a space where they "felt at ease right from our first conversation," where "every concern I had, Jason just found a way to help me through," and where they could "connect through the lens" without feeling self-conscious.

What I hear most often is that people didn't expect to enjoy it - and they definitely didn't expect the depth. Most have had professional photos taken before. This is different.

The short version: the craft is serious. The room isn't.

That's actually the goal. Being able to clearly identify what isn't you is a powerful step toward discovering what is. We expect to explore, test and eliminate along the way. Every strong image comes from knowing why the others don't work.

Most headshots are created from the point of view of the person being photographed.
I do the opposite.

Your audience is the end user of the image - not you. And their interpretation of what they see is completely out of your control.

So instead of manufacturing an expression that you want to "say", we create an experience that gives your audience something to engage with. Humans don’t just look - we interpret. We’re wired to read nuance, intention, and presence.

A generic smile is evolutionarily read as “safe” and quickly ignored. That’s not wrong - it’s just ineffective if your goal is to hold attention.

When someone pauses for a fraction of a second longer, something has landed. That pause is everything.

You’re absolutely allowed to smile in your portraits. There just needs to be something behind it.

That’s what I help you find.

I direct you every single step of the way, so there’s nothing you need to ‘know’. But it's very much a collaboration - by design. I bring deep experience with the photographic process and how images are perceived. You bring intimate knowledge of who you are, your values, and your audience. We build the images together through expression, reflection, and refinement.

We see every shot as it happens with the camera ‘tethered’ to a full screen - not squinting at the back of a camera hoping for the best. There's no mystery, no guessing, no hoping.

We start knowing that most of the early frames will be rubbish. By reviewing together in real time, we refine precisely and honestly. Anything else is just guessing, and that's no way to work.

Clients use these images where stakes are high - media, leadership roles, advisory positions, public profiles, and moments where trust and perception matter immediately.

Individual Sessions start at $1,700 and go up depending on depth and scope. We cover all of that on the call once I understand what you need.

Not even close. The application just helps us figure out whether this is the right fit - for both of us. 

If it looks like a potential fit, you’ll be invited to book a time for a conversation with me.

It is not a sales call.

It’s a low-pressure, exploratory conversation designed to help both of us decide whether this work makes sense right now.

We’ll talk through what you’re stepping into, what you want these images to support, and the options available - since there isn’t a single “right” session for everyone. You’ll have space to ask questions and get clarity before any decisions are made.

Nothing gets booked on this call. It’s simply a way to explore the possibilities well before any commitment is made.

That’s not a problem - it’s actually very common.

You don’t need a fully formed vision before the shoot. This is a discovery process, not a test.

I’ll guide you through several possible directions, and because we review images together as we go, you get immediate feedback. From there, we refine - choosing what resonates and discarding what doesn’t.

Clarity emerges through the process, not necessarily before it.

Still photography doesn’t behave like real life.

A camera flattens depth, freezes movement, and strips away the natural flow of expression we rely on in everyday interaction. To make an image feel natural and three-dimensional, we often need to amplify or adjust posture, angle, and body language.

What might feel needlessly subtle - or even overly exaggerated - in the moment often reads as effortless and authentic in the final image.

This isn’t about posing. It’s about compensating intelligently for the limitations of the medium.

It's a continuous process of what I call 'asking and allowing'. I direct every single step of the way... constantly asking for specific, but subtle shifts and changes. Knowing how uncomfortable most people are in front of the camera, I realised a long time ago that the most important thing is to never assume you know what to do next.

We’re communicating all the time - through posture, expression, and presence - whether we’re aware of it or not.

Communicating with integrity starts with self-awareness. Knowing who you are, what you value, and just as importantly, who you’re not. That clarity gives a portrait depth and keeps it from feeling forced or generic.

My role is to help you express that honestly through the camera, so the image aligns with who you actually are - not who you think you’re supposed to be.

Small choices make a big difference.

Camera angle, distance, body language, and expression all subtly influence how power, openness, and trust are perceived. A slight shift can change how engaged or distant someone feels to the viewer.

Nothing is accidental. There are no inherently “good” or “bad” poses - only choices that are more or less aligned with the message you want to send.

We consider how the image will be read, so your audience doesn’t just see you - they understand you... recognise... relate... identify. And ideally, not just with you... but wth something deeper and universal within themselves.

A successful photo shoot isn’t about luck, chemistry, or being “on.” It comes down to three things - and we design for all of them.

1. Flattering

You should look like yourself on your best day.
We start with what you already do naturally and explore from there - no forcing, no generic poses. What’s flattering is personal, and we take the time to find yours.

2. Meaningful

Looking good isn’t enough.
If there’s no intention or presence behind the image, it doesn’t land. I guide you to express real personality and authenticity in ways that feel natural - and that your audience can actually feel.

3. Usable

Your images should work everywhere.
I frame portraits with flexibility in mind, using negative space so they can be used confidently across websites, publications, books, and campaigns - not just one perfect crop.

When all three are present, the images don’t just look good - they do their job.

This is a Layering Process. We do not sit down and try to "take a great photograph". That’s just completely unrealistic for most of us mere mortals. From the very first frame I take away the pressure of trying to "get it right" because it’s just not going to happen… until we establish a whole set of techniques, tricks, and camera ‘cheats’ that are totally unique to you.

I created my A.C.E. Framework which is designed to remove unrealistic expectations and allows us to approach the session in the spirit of playful exploration.

ANGLE - First we have to find the right posture, position and angles. I coach you through a range of motion where we find the most natural and flattering postures. This is where we start every single shot. The first part is entirely structural. We don’t even look at your face.

CONNECTION - I show you how to essentially reach through the camera so anyone viewing your photo feels a direct, personal connection. Now we start to only look at your face, but this part is all about your eyes.

EXPRESSION - This is where we create the meaning. At this point you know your best Angle, and you're Connecting through the lens like a seasoned pro. So then we layer in the meaning and intention on your face... Sometimes that's a big smile, but more often we find people prefer to create a more intriguing tone once you know how.

I gradually add more and more layers, giving you the tools to start creating meaning and relevance.  And then as you start to get the hang of it, we stop being so rigid and literal.  I start to create natural moments for you to move through, using all the layers we established in the beginning.

It’s just incredible and it works every time.

Full Transparency and Real Feedback

While this is as much Art as it is Business, the real trick to my consistent success is not as magical as you might think.

We see all the shots as they happen on the computer screen.  There is no mystery.  No guessing.  No hoping. And no hiding.  We won't be peeking at a tiny screen on the back of the camera, trying to 'see if it's working'.  We just acknowledge from the very start that we are going to take hundreds of terrible photos (which will never see the light of day). 

By regularly checking in on our progress we get real feedback which allows us to craft a more precise, honest and flattering result.  Anything else is just guessing and that is no way to work.

It’s focused, intentional, and one-on-one. This isn’t volume photography - it’s designed for people who care about getting this right, not just getting it done.