Who is this actually for?

Senior professionals whose reputation is already established — at moments where visibility carries real consequence. Leadership shifts, public roles, or increased exposure and attention.

How much does it cost?

Individual Sessions start at $1,700 and go up depending on depth and scope. We cover all of that on the call once I understand what you need.

What makes this different from other professional photography?

Most photography focuses on how you look. Of course that's important too, but this process focuses on whether your felt presence is recognisable — and coherent — when it matters.

Is this going to be awkward?

Being photographed is out of most people's comfort zones; but it doesn't need to be awkward. The process is designed for people who don't enjoy being photographed and don't want to perform.

What kinds of outcomes do clients actually use these images for?

Clients use these images where stakes are high — media, leadership roles, advisory positions, public profiles, and moments where trust and perception matter immediately.

How does the process actually work?

We see every shot as it happens with the camera tethered to a full screen — not squinting at the back of a camera hoping for the best. There's no mystery, no guessing, no hoping. We start knowing that most of the early frames won't be the ones. By reviewing together in real time, we refine precisely and honestly. Anything else is just guessing, and that's no way to work.

What if I don't like some of the images we create?

That's actually the goal. Being able to clearly identify what isn't you is a powerful step toward discovering what is. We expect to explore, test, and eliminate along the way. Every strong image comes from knowing why the others don't work.

Do I need to know what I want before I start?

No. Clarity is something we discover together, not something you're expected to bring.

"Why do your images feel so alive?"

22 Apr

Written By jason malouin

I was just asked again in a podcast interview "Why do your images feel so alive?" And I used to think it's because people have permission to be different with me... more open or honest or real.

But that's just voodoo. I realised there has to be something to the process itself... something structural that allows this to happen.

Everyone comes in trying to "say" something. To communicate a "message". But that's not what makes my images feel so deeply human... felt instead of just 'seen'.

The real value is in removing what's in the way. The mask. The performance.

We are experts in micro deception... I'm not talking about dishonesty. It's all 'honest' to a degree. I'm talking about the tiny concessions we make every day to modify our communication for the sake of the audience or outcome.

At a certain point we just want to be able to show up real and raw... full of unfiltered meaning and intention...

Balanced... and whole. Without feeling the need to 'perform' or 'prove' ourselves.

A complete human - full of complexity (and even contradiction) sitting there, looking back at us with a deep knowing and awareness.

That requires a surgical removal of the (very well practiced) tensions we don't realise even realise we hold... in our mind, our body and our expressions.

So that's how we start... by finding a thing I call "Active Neutral".

We take the time to come back to a place of alert, quiet, active presence. Putting our frame and our face into a state of "I'm fully here now, ready".

Finding THAT is the key. That's why my images seem to just walk right off the screen.

And from that place we start to introduce more complexity and nuance... playing with expression and intention. Allowing something real to come through - rather than trying to put something on.

jason malouin

I'm originally from America, and ‘home base’ these days is Brisbane, Australia. Coming from a theatrical background, drama plays a huge role in my images... lighting / gesture / graphic elements... Mostly, I just like telling a story. ...Tom Waits once described bassist Les Claypool as having an "elastic, rubberized, plasticene approach" to his instrument... I like that. It's time for a dialogue with meaning and substance... It's time to inspire and be inspired. Have a Different Conversation...

"Why do your images feel so alive?"

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